Versatile

The smart future of construction. In this piece, we brought Versatile’s Craneview technology to life with isometric and orthographic perspectives of 3D objects that give the illusion of a flat illustrative art-style. This creative direction aligned with the “blueprint” style found throughout engineering drawings at a job site.
CraneView is a smart device that manages job site’s overall status, and provides insights into the status of equipment throughout the location. Our creative mission was to use minimalism to communicate how it simplifies these tasks.