The project

Our friends Rich and Kevin left their “9-5” jobs and set out to establish a unique restaurant offering in the small town of Middletown, CT. Their vision was to create a Woodfired Pizza and Bourbon Bar, a gastro-pub concept built on leveraging the “blank canvas” of a pizza crust, from which endless culinary possibilities existed. Paired with an expertly selected and extensive collection of Bourbons, and other fine spirits as well as a collection of local craft brews, we wanted their identity to reflect the craft and care that went into all of these decisions. Additional collateral included menus, shirts, hats, and a custom wooden stamp.

See also: A Krust Story


Krust Pizza Bar


Graphic Design


Illustrator, Photoshop

Color palette

A simple brand with a simple palette.