The project
Atomic Kid had the privilege to help introduce Highlights Learning Workbooks to parents and children looking to bring the “magic” of Highlights to at-home learning.
Finished video featured in-store and online through social.
Client
Highlights
Services
Script, Location, Casting, Production, Editing, Animation
Software
Illustrator, Photoshop, Cinema 4D, After Effects, Premiere Pro
Color palette
Highlights branding provides a vast rainbow of colors at our disposal
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Virtual Books
To get the lighting and books to look just right, we chose to re-create them in 3D. The provided the added benefit of being more selective with the “table” surface as well as compositing in of virtual elements.
Result
We couldn’t have asked for a more fun project, which we brought to life through a combination of full live action and 2D/3D compositing of some fantastic Highlights illustration in post-production.
Storyboards
A critical step in any project, we blocked out each of the major camera setups to aid in both the live-action component as well as aligning the post production effort.
