Evolution of Edge

Since the 1970’s, Edge shave gel has provided a perfectly smooth shave for decades.

The objective of this campaign was to show the historical evolution of Edge Shaving gel cans in their own unique, 3D modeled environments. The studios designed 4 custom bathrooms across 4 decades using reference images from the 70’s, 80’s, 90’s and “today’s design trends”. Each distinct environment to shows the timelessness of Edge shaving gel, no matter what time period you find it. Using photorealistic rendering and wacky bathrooms designs across each decade, this animation brought a visual interest that solidified the always familiar, go-to shaving gel.