We were really excited to be involved with educating retailers on EMV.
Sage provides payment solutions for large and small businesses and they needed a video that would help explain the new global standard for credit and debit payment cards known as EMV, named after Europay, Mastercard, and Visa.
The big idea behind the creation of this motion graphics piece was to instantly catch the viewer’s attention with a bright color pallet, clever metaphors and complex animation techniques to create a tangible, fun to watch and engaging motion graphics piece. To add to the visual complexity of the piece we used a mix of 3d modeling with 2d shading to create a cohesive and visually interesting art direction.
- Adobe Audition
- After Effects
- Cinema 4D
- Motion Graphics
- Sound Design