Edge Sensitive Care

Well, folks, ever heard of doing things the wrong way when it’s clearly the wrong way? Meet Ted, our shaving rebel. He’s convinced that his unconventional shaving routine is a stroke of genius, all in the name of simplicity. Little does he know, there’s a “right way”, but that’s just too mainstream for our hero. We help Ted (and all those guys out there just like him) find the right tools for the job in this fun :30 campaign spot. A new product, new packaging, and a new Ted.

Extensive deliverables list included multiple sizes and formats for brand website, online advertising and social.